Room I · VIP
The Rho
VIP House
Drinks, cigars and exclusive gifts, reserved for VIP guests.
Race Week Kickoff · Austin
Thu, Oct 22 · 8 PM–Midnight · The Pershing
The night
Race Week, October 2026
Enter the gallery384 photographs · two nights
You’re invited
A private affair bringing together creative minds, cultural tastemakers, and those shaping what comes next.
Expect unexpected introductions, great company, and an evening worth dressing for. Ambition is welcome. So is the pleasure of leaving work out of the conversation.
You’ll leave with new relationships that make you ask,
“How have we not met?”
Two rooms. One night.
The Rho
Room II · Main floor
Housewives
Hall
Curated DJ sets and every reason to stay a little longer.
Sound
Housewives Hall performances
Opening set8–10 PM
Closing set10 PM–Midnight
The venue
The Pershing
Once the Austin Lumber Company. Now a 1930s bungalow, a lumber-mill hall and a courtyard strung with light.
East Austin.
Previously
SXSW, March 2026
891 guests on the list
For one night during SXSW, The Pershing became a private salon.
All 121 photographs
Your hosts
Umar BrimahMD Austin Venture AssociationHead of Ecosystem Rho · Austin
Michael MarraCEO Entre
Zeke TorresFounder StayCurious Ventures
Wesley KingPartner Innovative Growth CapitalPresented by
Modern business banking for startups and scale-ups.
In partnership with
Refreshments by
Lights out
Not for everyone.
For the ones who make it interesting.
Until next time